Why I Stopped Chasing Followers for My Clients (And What I Do Instead) New trends research from Sprout Social landed this week, and it says something I’ve been telling clients for a long time: community management and “social SEO”. Basically, how easy people can find you when they’re actually searching for what you offer, matter
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TikTok’s Local Feed Is a Genuine Opportunity for North East Small Businesses I don’t get excited about every platform update that lands in my inbox. Most are small tweaks nobody outside marketing circles will ever notice. But TikTok’s Local Feed is different, and if you run a small business in Sunderland, Newcastle or Durham, I
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Instagram Just Changed Its Algorithm Again — Here’s What It Actually Means for Your North East Business If you’ve noticed your Instagram likes creeping down while you’re still posting just as often, you’re not imagining it. Instagram has rolled out one of its biggest algorithm shifts in years, and it changes what actually gets your
