AI Content on Instagram: What the New Label Rules Mean for Small Businesses Over the last few weeks, the rules around AI content on Instagram have been getting tighter, especially for AI-generated profiles. If you run a small business and use AI tools for any of your social media, you might be wondering whether this
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What Instagram’s New Reels Guide Means for Small Businesses Instagram doesn’t often tell us what it wants. Most of the time we’re left guessing, comparing notes in Facebook groups and hoping for the best. So when it published an updated guide to making Reels this week, I read it properly. Here’s what it means if
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Christmas Social Media Planning: Why North East Small Businesses Need to Start Now This week, Meta (the company behind Facebook and Instagram) quietly launched its “Festive Season Insights Center”. A whole set of guides to help businesses get ready for Christmas, including one built specifically for small businesses. As someone who manages social media for
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Why I Stopped Chasing Followers for My Clients (And What I Do Instead) New trends research from Sprout Social landed this week, and it says something I’ve been telling clients for a long time: community management and “social SEO”. Basically, how easy people can find you when they’re actually searching for what you offer, matter
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TikTok’s Local Feed Is a Genuine Opportunity for North East Small Businesses I don’t get excited about every platform update that lands in my inbox. Most are small tweaks nobody outside marketing circles will ever notice. But TikTok’s Local Feed is different, and if you run a small business in Sunderland, Newcastle or Durham, I
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Instagram Just Changed Its Algorithm Again — Here’s What It Actually Means for Your North East Business If you’ve noticed your Instagram likes creeping down while you’re still posting just as often, you’re not imagining it. Instagram has rolled out one of its biggest algorithm shifts in years, and it changes what actually gets your
