Why I Stopped Chasing Followers for My Clients (And What I Do Instead)
New research says community management beats follower count. Here’s how that’s playing out for two of my Sunderland clients, Omescape and Sunniside.
TikTok's Local Feed Is a Genuine Opportunity for North East Small Businesses
Most are small tweaks nobody outside marketing circles will ever notice. But TikTok’s Local Feed is different, and if you run a small business in Sunderland, Newcastle or Durham, I think it’s worth five minutes of your time.
Instagram Algorithm Update 2026: What North East Businesses Need to Know
If you’ve noticed your Instagram likes creeping down while you’re still posting just as often, you’re not imagining it. Instagram has rolled out one of its biggest algorithm shifts in years, and it changes what actually gets your business seen.