AI Content on Instagram: What the New Label Rules Mean for Small Businesses
AI content on Instagram is now labelled and limited. Here’s what the new rules mean for small businesses on social media in the UK, and what to do.
What Instagram's New Reels Guide Means for Small Businesses
Instagram doesn’t often tell us what it wants. So when it published an updated guide to making Reels this week, I read it properly. Here’s what it means if you run a small business.
Christmas Social Media Planning: Why UK Small Businesses Need to Start Now
Meta’s 2026 holiday guides are out. Here’s how small businesses across the UK can plan Christmas social media now, before December.
Why I Stopped Chasing Followers for My Clients (And What I Do Instead)
New research says community management beats follower count. Here’s how that’s playing out for two of my clients Omescape and Sunniside.
TikTok's Local Feed Is a Genuine Opportunity for North East Small Businesses
Most are small tweaks nobody outside marketing circles will ever notice. But TikTok’s Local Feed is different, and if you run a small business in Sunderland, Newcastle or Durham, I think it’s worth five minutes of your time.
Instagram Algorithm Update 2026: What North East Businesses Need to Know
If you’ve noticed your Instagram likes creeping down while you’re still posting just as often, you’re not imagining it. Instagram has rolled out one of its biggest algorithm shifts in years, and it changes what actually gets your business seen.