Why I Stopped Chasing Followers for My Clients (And What I Do Instead) New trends research from Sprout Social landed this week, and it says something I’ve been telling clients for a long time: community management and “social SEO”. Basically, how easy people can find you when they’re actually searching for what you offer, matter
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TikTok’s Local Feed Is a Genuine Opportunity for North East Small Businesses I don’t get excited about every platform update that lands in my inbox. Most are small tweaks nobody outside marketing circles will ever notice. But TikTok’s Local Feed is different, and if you run a small business in Sunderland, Newcastle or Durham, I
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Instagram Just Changed Its Algorithm Again — Here’s What It Actually Means for Your North East Business If you’ve noticed your Instagram likes creeping down while you’re still posting just as often, you’re not imagining it. Instagram has rolled out one of its biggest algorithm shifts in years, and it changes what actually gets your
Sunniside Sunderland Helping celebrate the businesses, people and stories transforming one of Sunderland’s most exciting neighbourhoods. The Challenge Sunniside is one of Sunderland’s most exciting and creative areas, full of independent businesses, passionate people and ambitious regeneration projects. The challenge wasn’t that there wasn’t enough happening. It was that there simply wasn’t enough time to
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Omescape VR Helping one of London’s leading free-roam VR experiences become the UK’s most followed VR venue through strategy-led organic social media. The Challenge When Omescape VR first got in touch, they already had an incredible product. The problem wasn’t the experience, it was that hardly anyone online knew about it. Aside from a Facebook
Space North East Helping one of the North East’s leading men’s mental health organisations build awareness, strengthen its community, and encourage more men to reach out through strategic social media. The Challenge Space North East is a North East-based men’s mental health organisation providing free peer support groups, boxing sessions, yoga, community walks and much
